15.03.2025 | Dusseldorf | Hotel Kö59
The Best Ways to Sell Wine
Have you ever wondered why people will camp out in front of an Apple store to be the first to get a mobile phone — one that will be readily available to everyone? This isn’t Mouton Rothschild we’re talking about, but one of about 230 million iPhones sold every year. How can the wine industry create this kind of demand?
If you want to know the answer, then come along to the Meininger‘s Wine Conference.
This year's conference will focus on the critical issues shaping the future of the wine industry, from analysing current market trends to offering data-driven insights into market dynamics. We will provide examples of how wineries, retailers and the trade can effectively engage with emerging consumer groups.
And, of course, we will showcase the innovative retail strategies, creative marketing techniques and experiential concepts that can revolutionise your business.
And, provocatively, we’ll take another look at the product itself and consider whether it needs innovation.
Join us for Meininger‘s Wine Conference 2025,
the must-attend event for
every industry professionals.
As usual, the day before ProWein,
our conference sponsor this year.
We look forward to meeting you there!
Your hosts
Alexandra Wrann
Editor-in-Chief WEINWIRTSCHAFT
Anja Zimmer
Editor-in-Chief Meininger's International
Sales Update
What is the state of the wine markets?
We examine today’s markets and provide
a glimpse into the future,
along with current market data
from the most relevant regions.
The Consumer of Tomorrow
Who is still buying wine these days?
We analyze the target groups that retailers
need to focus on and explore the changing
expectations (not only) of GenZ.
Trade Out Of The Box
How should we rethink retail?
We present innovative sales strategies
from both within and outside
the wine industry, that generate
significant attention – and sales.
Beyond the Horizon
Wine cocktails, RTDs,
wine-based aperitifs, non alcoholics?
We will discuss new categories
and new revenue potential.
Partner
Hosts
