14.03.2026 | Düsseldorf

Would you like to understand how the D-A-CH markets work?
Which wines and wine-based beverages perform best?
And how to get these markets genuinely excited about your products?

Then the upcoming Meininger’s Wine Conference on the day before ProWein in Düsseldorf is the place to be!

Throughout the day, leading industry figures from major retail groups, wine specialists and market research institutions will offer exclusive insights into each individual market. 

Participants will gain a clear picture of the current market dynamics, purchasing behaviour and consumer expectations across all three countries. 

Renowned researchers will shed light on how consumers choose wine, what motivates them – and why Italian wines in particular hold such strong appeal.
In addition, we will also highlight the most important trends, such as non-alcoholic beverages, mixed drinks, RTDs and alternative formats.
Furthermore, we will discuss strategies for Italian wines to be successful in D-A-CH and provide approaches for optimizing customer communication. 

Look forward to a day full of insights, inspiration and exchange!

Learn how to be – even more – successful in the D-A-CH markets!

We look forward to seeing you there and exchanging ideas!

Karin Eymael & Team WEINWIRTSCHAFT

Karin Eymael
Editor-in-Chief WEINWIRTSCHAFT 

Join us for Meininger‘s Wine Conference 2026,
the must-attend event for every industry 
professionals. As usual, the day before ProWein.