Welcome
PART I: MARKET UPDATE
Time for a Change?
Shifting Dynamics: Will Emerging Markets Compensate for the Decline in Established Ones?
Opportunities in Africa for the Global Wine Industry
Global Wine Trends: Market Data Insights and Case Studies Driving Innovation
Conference Break, Networking
PART II: THE CONSUMER OF TOMORROW
What Drives Gen Z? Insights into Their Characteristics, Values and Consumption
Key Factors, Cultural & Gender Differences: The U.S. Experience
What Will We Drink Tomorrow? Future Perspectives for the Wine Industry
Claudia Burgdorf, Head of Corporate Consumer & Market Knowledge, Rotkäppchen-Mumm
Conference Break, Business Lunch
PART III: TRADE OUT OF THE BOX
The Art of Selling Wine: Best Practices
- Omnichannel-Solutions, Alexander Borwitzky, COO Omnichannel, Hawesko Holding SE
- Profit per Bottle: Should Europe Embrace the Subscription ‘Wine Club’ Model?, Ben Gibson, Founder & Director, WineHub
- Green Marketing: The Sales Potential of Sustainable Wine Practices, Ryan Johnson, Marketing Director at Ridge Vineyards
- How to Engage with GenZ, Eliah Werner, Founder, young poets - the good wine
How Design Drives Wine Sales
PART IV: BEYOND THE HORIZON
Swedish Monopoly Insights: Trends in Wine, RTD, and Non-Alcoholic
Sara Norell, Assortment, Purchasing & Supply Chain Officer, Systembolaget
Panel Discussion: Exploring Wine Cocktails, RTDs, and More: New Categories and New Revenue Potential
- Wim Boekema, Founder, World of Nix
- Marc Almert, Head-Sommelier and Vin's Managing Director, Baur au Lac
- Claudia Burgdorf, Head of Corporate Consumer & Market Knowledge, Rotkäppchen-Mumm
- Willi Klinger, Senior Consultant and Brand Ambassador, Wein & Co
Moderation: Dr. Anja Zimmer, Editor-in-Chief, Meininger’s International
The End