Claudia Burgdorf
Claudia Burgdorf
Head of Corporate Consumer & Market Knowledge

Rotkäppchen-Mumm

2025

“We are experiencing a generational change in the wine market that needs to be accompanied. The wine industry must adapt to the new generation of wine consumers who are demanding and driving various trends.”

Claudia Burgdorf is Head of Corporate Consumer & Market Knowledge an Rotkäppchen-Mumm.
With previous experience in the Food industry (Danone) and almost 10 years at Rotkäppchen-Mumm, Claudia Burgdorf is an expert for market and category trends in the industry.