Prof. Dr Marc Dreßler holds a professorship in Business Administration and Entrepreneurship at the Ludwigshafen University of Applied Sciences. He heads the master's programme Wine, Sustainability & Sales at Weincampus Neustadt and was previously the programme director for Viticulture & Enology. After a dual apprenticeship at a major bank and international business studies, he gained global experience in management consulting and worked as an entrepreneur before dedicating himself to research and teaching.