Rowina Curlewis
Rowena Curlewis
CEO & Co-Founder

Denomination Design

2025

“As the wine category faces unprecedented challenges globally, it’s critical that wine producers put their best feet forward in terms of attracting and retaining consumers. Understanding the power of branding and, critically, how to commission and select the best design for your brand, is crucial in being able to engage consumers and ultimately drive sales.”

Rowena Curlewis is co-founder and CEO of drinks branding specialist Denomination. With offices in London, Sydney, San Francisco and New York, Denomination works for clients large and small across the drinks sector. Rowena’s insight, passion and knowledge about drinks means she is a regular contributor to drinks, business and design press, and has judged, lectured and chaired panels in design, innovation and drinks branding.