Sara Norell
Sara Norell
Director of Assortment, Purchasing and Supply Chain

Systembolaget

2024
2025

"Consumption patterns are evolving: Younger generations have different preferences. In parallel, the macros are changing rapidly: Global warming becomes increasingly evident. The Meninger Conference offers a fantastic opportunity for us all to share our thoughts. I look forward to contributing with insights from Systembolaget and exploring upcoming business opportunities."

Sara is part of the management team at Systembolaget and responsible for the Assortment & Supplychain including category management, purchasing, quality control, sustainability in the supply chain and logistics. Previously she worked as Director of Wine & Spirits at Arvid Nordquist, one of Systembolaget's larger suppliers. Her career started in the hotel- and restaurant trade where she worked as sommelier and Food & Beverage Manager.